MAGAZINE LAUNCH
ERWIN OLAF
Event concept
Creative production
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A launch event wit a meaning
Foundation Erwin Olaf continues Olaf's mission: celebrating diversity, and affirming that love and freedom are universal rights. Erwin Olaf magazine is a tribute to the life, philosophy, and legacy of one of the Netherlands' most iconic artists. It was an honor to create the magazine launch inspired by his vision, which was reflected in the performances, talks, and guests.
OPENING EXHIBITION
JASPER ABELS
Event concept
Creative production
Show direction
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Royal performances for Jasper Abels exhibition
Not one, but two experiences to open Jasper Abels' exhibition about 17th-century artist Gesina ter Borch. An event, and a theatrical show in the presence of the King. The royal show brought together models, couture, ballet, and opera to create living art.
BRAND EVENT
The Collection
Creative concept
Full service event
Art direction
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Manifesting 17th century allure with a modern twist
La Vie was asked to create the opening events of several high-end bespoke office spaces of ‘The Collection’ across Amsterdam. Building on the heritage of these majestic venues for our creative approach, we brought the allure of the 17th Century to life – with a modern twist. By wrapping them in giant golden bows, we caught the eye of passers-by.
Ventuno wanted a launch to remember. Their concept builds on the ‘vibrant Italian-American eateries of early 20th Century New York’ and brings it alive with ‘Amsterdam’s modern heartbeat’. La Vie took out their contacts book and booked artists who know how to celebrate in style. And celebrate we did. The evening was a spectacular and exuberant fusion of glam and gastronomy.
Elevating gastronomy and glamour on the 21st floor
CELEBRATION
L'OFFICIEL
Creative concept
Production
Art direction
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Celebrating 10 years if fashion magazine L'officiel
Studio La Vie had the honour of leading the creative production 'a decade of L'Officiel Netherlands'. Press gathered to explore the magazine's visual legacy and witness the unveiling of the latest cover.
citylink
RELATION EVENT
Creative direction
Full service event
Show direction
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We transformed 'Warehouse Elementenstraat' into a stylish event space for Citylink's relationship event. Drawing inspiration from the company's core business, we used boxes, bubble wrap, tape, overalls, and shelving units. Guests enjoyed dinner served on a ten-meter-long conveyor belt, and hosts dressed in bubble wrap offered welcome cocktails from a shelving unit.
Serving food from a conveyor belt in a warehouse
The happy couple asked La Vie to plan an unconventional wedding. They loved Amsterdam’s old-school club the Roxy, the movie ‘the cook, the thief, the wife and his lover’, and wanted a winter wedding. And so, on a cold February Sunday guests arrived at a dazzling circus tent filled with noir oddities, artistic surprises and long tables decadently laden with candles and champagne. The ceremony was held during dinner before the former Roxy DJs turned down the tent.
Saying 'I Do' in a circus tent on a February Sunday
During the pandemic, La Vie developed the concept and set up Bohiem restaurant. Bohiem prepares intimate dinners over an open fire, using local ingredients, many from our own land. Pit cooking, fermenting, hot- and cold-smoking, and clay baking: the chefs take you on a culinary adventure in the outdoor kitchen. After dinner, unwind by the campfire with a cocktail and s’mores. The night ends in a luxurious tent, followed by breakfast in the morning.
An extraordinary outdoor dining experience
