Brand experience

Creative direction

citylink

Creative direction & spatial design

Concept and direction of the event; translating the core of the brand into space and shaping how guests moved through and engaged with it.

How logistics became a live experience

A warehouse was transformed into a high-end conceptual setting inspired by Citylink's own world. Through spatial design, boxes, tape, bubble wrap, overalls and industrial shelving became a refined visual language, turning everyday logistics into atmosphere. Dinner travelled along a ten-metre conveyor belt, and hosts dressed in bubble wrap served cocktails from the shelving units.

credits

commissioned by: Citylink / Highbrook (Londen)
creative direction: Studio La Vie
spatial design: Studio La Vie
production assistant: Alot Events
performers: Krokant Agency, Wouter de Moor
hosts: pssst Agency
catering: Ninour
visuals: Veemee Visuals
pictures: Iris Ooms
venue: Amaze