Brand experience

Creative direction

citylink

Creative direction & spatial design

Concept and direction of the event; translating the core of the brand into space and shaping how guests moved through and engaged with it.

How logistics became a live experience

A warehouse was transformed into a setting shaped by Citylink’s own world, where the logic of logistics defined both space and experience. Boxes, tape, bubble wrap, overalls and industrial shelving formed the visual language, turning function into atmosphere. Dinner moved across a ten-metre conveyor belt, while hosts in bubble wrap served cocktails from shelving units, bringing the warehouse world to life.

credits

commissioned by: Citylink / Highbrook (Londen)
creative direction: Studio La Vie
spatial design: Studio La Vie
production assistant: Alot Events
performers: Krokant Agency, Wouter de Moor
hosts: pssst Agency
catering: Ninour
visuals: Veemee Visuals
pictures: Iris Ooms
venue: Amaze