Grand opening

Creative direction

house of noa

How presence was built before the doors opened

House of Noa arrived as one of Amsterdam’s newest destinations, with Studio La Vie shaping the opening through a series of high-impact moments. In collaboration with The Citydressers, performances were developed in a maximalist, high-fashion style, created specifically for the space. The venue came to life through movement and styling, where each moment felt part of the setting, yet impossible to ignore.

Concept and direction across space, people and performance; building a distinct high-fashion atmosphere.

Acts & performances

credits

commissioned by: House of Noa
pr and guestlist: RB.PR
creative direction and show: Studio La Vie, The Citydressers
performers: Jain Fellain, Kim Jones, Gianna Tomiyama, Mama Queen, House of Vivaldi, Djoeke Music, Mr. Wix, Cristel Ball, Serge Susault 
hair: hester Wernert 
make up: Yvonne Nusdorfer, Emma Blok
styling assist: Joanna Toetenel, Dee van der Meulen 
technical support: Jur Show